The Web is based almost entirely on textual content, and that puts photographers at an immediate disadvantage. It’s often said, “A picture is worth a thousand words.” On the Web, that’s just not true. It’s this understanding which will fuel much of our workflow. As in anything, intent makes for a stronger impact it pays to be thinking about and making provisions for Web output from the start of your photographic workflow.īefore working on our images, it helps to understand the nature of images on the Web. Output for Web is usually the final step in a Lightroom-to-Web workflow it comes after organizing your images, tagging your images, processing your images … but it’s something you should be thinking about all the way through the process. These tools are easy enough to use, but the Web is a wild, rambling place, and there is a difference between using the tools and using them well. Lightroom provides various means of publishing your work to the Web, either using the Web module to roll your own galleries or using Publish Services to upload your work to online services like Flickr and Facebook. As a photographer in the modern era, the Web is your best means of having your work seen and thereby growing your audience.
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